How to promote your open source project


Michael Boelen


When it comes to promoting the open source project, make sure it is clear how it helps the user. Takeaways Be clear on your website what the tool does and how it helps the user Features are great, describing the benefits is even better Provide clear lists, as people prefer that too big chunks of text Create great documentation One of the painful lessons I’ve learned is the requirement of great documentation. Takeaways Open source software is no different than other products and needs promotion Promotion is needed, especially in crowded areas Using a marketing plan helps with the promotion and better value proposition (lesson 2) Software quality Most users of software expect a certain amount of quality from software. But often we don’t think like the users of our software. Takeaways Try to learn about your users and their use cases Ask people how they discovered the project Use this moment of questioning to predict the future and ask what features they like to see Be careful with packaging Lynis had a lot of releases, resulting in work for package and port maintainers.


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